I recently attended a business coaching event led by Fabienne Frederickson, author of The Leveraged Business. As an entrepreneur, I'm a firm believer in being a lifelong learner. That's why I attend events like these - so I can continue growing my skills and knowledge.
At this particular event, I set out with a few goals in mind. First, I wanted to network and connect with other like-minded professionals. Building relationships is so valuable, and events like these provide great opportunities to meet people. Second, I hoped to gain new insights and information, even if some of the content covered familiar territory. When we actively listen with an open mind, there are always new lessons to be gleaned. Finally, I wanted to observe Fabienne's approach to running the event, looking for best practices I could apply to events I host.
In the end, the event delivered on all three fronts. I made some promising new connections, picked up several useful tips, and saw firsthand how an experienced coach structures a workshop. In this article, I'll share some of my key takeaways from the experience.
Applying Expert Framework Principles
One thing that stood out at the event was how Fabienne Frederickson utilized principles from expert framework methodologies in her presentation. She effectively wove in personal stories and anecdotes to make her advice more relatable and memorable.
According to the book Expert Secrets by Russell Brunson, one of the key tenets of getting people to view you as an expert is having a framework that incorporates your own stories and make connections that your audience can relate to. Fabienne did this throughout her session, pitching content in a personable and approachable way.
For example, when talking about building her business, she drew upon challenges from her own entrepreneurial journey to illustrate the points. This created a feeling of camaraderie with the attendees rather than just presenting business theories. Her stories brought the concepts to life in a tangible way.
By sharing real-world examples and not just presenting herself as an authority figure with all the answers, Fabienne was able to be transparent and foster a connection. This principle of storytelling and relatability is a cornerstone of establishing expertise according to thought leaders like Brunson. I realized the power of these methods in cultivating loyalty and trust with an audience.
Bringing Emotion into Business as a Woman
As Fabienne Frederickson spoke at the event, she had mentioned that businesses need both masculine side and feminine side, which is important to women since often times we are only shown how to do business in a masculine way.
Fabienne showed that incorporating emotion into business should not necessarily be taboo for women. I used to shy away from bringing my feminine perspective into my work, worried it might be perceived as too soft. But Fabienne modeled how to skillfully blend emotion and relatability into sharing her expertise, and still come across as an authoritative business leader.
As women, we often feel pressure to adopt stereotypically male attributes in business, like dominance, competitiveness and stoicism. But embracing our emotional intelligence as women can be a strength in leadership and business, when done skillfully. I'm excited to nurture my feminine perspective more in my work. Focusing on designing my offerings through the lens of what would truly resonate with and support other women will lead to better solutions for my ideal clients.
Shifting Product Design for Female Audience
Another key learning from the event was realizing that I have typically designed products in my store with a point of view that would appeal to men too, thinking "what would a man like." However, after reflecting on the event's message to bring more emotion into my business as a woman, and design products that are catered toward women.
So I'm shifting to intentionally design products that appeal specifically to women customers and how a woman would like the product. It's only been a few products so far with this new perspective, but I'm already excited to see the results and feedback from my female audience on these new product designs focused just for them. I believe embracing my feminine emotional side in product design will lead to offerings that truly resonate with my women customers.
Using Minimum Pricing Strategy
One interesting strategy I noticed Fabienne Frederickson use during her sales pitch was that she only stated the minimum cost option for her high-end program, without mentioning the full investment amount.
This is a smart technique because it makes the offer seem more affordable and accessible upfront to attendees. By focusing on the lowest price point, it gets more people envisioning themselves signing up, rather than being scared away by a large number.
This caters to more potential buyers, so they feel it's within reach. Once they inquire and get invested in the sales process, the larger investments can be presented as premium add-ons. But the low starting point is what baits them in.
It's a wise strategy I may start testing in my own offers if I decide to go down that route. Leading with the minimum viable investment required taps into more of the audience. And the high-end version can always be pitched to qualified leads down the funnel.
Key Takeaways for Entrepreneurs
Attending events and seeking continuous learning opportunities, even in topics you may already be familiar with, can provide new perspectives and ideas. Look at events through the lens of what you can apply or adapt for your own business.
Using an expert framework for your own events, workshops or seminars ensures you provide high value content in a logical progression. Combine facts and statistics with personal stories and emotional connections to relate to your audience.
As a woman in business, don't shy away from bringing in more of your emotional side and feminine perspective. Nurture your audience and design your offerings to appeal to women specifically.
Consider a minimum or entry-level pricing strategy rather than leading with the highest price point. This makes your offerings accessible to more people initially so you can demonstrate value before asking for a higher commitment.
Continuously learning, crafting expert frameworks, embracing emotions, designing for your audience and minimizing risk for customers are key strategies business coaches can leverage to create compelling and profitable offerings.
The insights from Fabienne's event will help me better serve my own clients and community as I continue developing my businesses. Being open to learning is key for any entrepreneur and hope these takeaways provide insight to you as well.
References
- Fabienne Frederickson's book The Leveraged Business was referenced for insights shared at her event.
- Russell Brunson's book Expert Secrets was mentioned in regard to building an expert framework.
- No specific statistics or quotes were used directly. This content was based on my personal experiences attending an event by Fabienne Frederickson and reflecting on key takeaways.
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